Phil Germer has been advertising and marketing his businesses since he was in the 4th grade selling lemonade to his neighbors. Never working for the other guy, Phil has experienced the long hours and stresses related to being an entrepreneur and carrying the load of wearing many hats. Phil’s entrepreneurial experience includes starting a service maintenance business from scratch and building it into an operation with 27 trucks and over 80 employees serving the Western Washington grocery store industry. Using a strategic and entrepreneurial approach to growth, he has been successful in numerous other business ventures including starting and selling an Interior Design Company called Creative Interior Design in Vancouver Washington. They won the “interior of the year” at the local parade of homes show in 1985. In addition, Phil built then sold a Janitorial Business in 1974 called Brite Way Janitorial which is still in business today.
Developing the Marketing Mastermind Educational Series in Seattle in 2002 he has helped hundreds of businesses in over 20 different industries. His understanding of how business works and the strategies needed to market products and services correctly is brought out in these testimonials.
You have been instrumental in the success of my company. Thank You! Our Sales for the month of June smashed all previous records and our sales for the first two quarters of 2003 have increased 24.8% over the same period last year.
I have a Masters Degree in Business and many years of business experience but marketing has always confounded me. Marketing has always seemed like a black hole sucking in our resources with no measurable results returning.
You have taught me how to make our marketing plan and our efforts pay off, in the only terms that count in business; increased sales with improved profits margins. I appreciate your support in the continued success of my business.
- Vern Boyles, Andrews Promotional Products
In the past I have read a number of advertising and marketing books and have also attended a number of marketing seminars. Never has the information and support been introduced in such a straightforward, result oriented manner. The marketing systems you teach are very unique while being based on common sense.
- Grant Robinson, People Values Business Consulting
Your promotional radio program for our Kenmore Store brought fantastic results. The campaign even affected the Kent store so that we were scrambling for products to sell on Saturday and Sunday with a Wednesday opening. Thank Mona and you very much for your hard work.
- Shane Baisch, Owner of Stupid Prices
For the past 3 ½ years, Phil has owned and operated a marketing consulting business in Western Washington and has been responsible for the implementation and education of marketing plans in the following industries.
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Import
Mattress & Bed
Photography Studio
Financial Planning
E-Commerce
Process Management
Pest Control
Advertising Specialty
Lighting
Retail & Manufacturer
Automotive
Automotive Electronic (cell, stereo)
Software Training
Real Estate
Web Design & Development
Professional Writer
Personal Development
Mold Remediation
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Restaurant
Retirement Community
Insurance
Business Trade Shows
Fairs & Events
Medical Supply
Virtual Offices & Assistants
Remodeling
Dry Cleaning
Printing
Technology
Fitness & Gym
Retail – Various
Small Business Administration
Chamber of Commerce
Carpet Cleaning
Janitorial |
Phil’s turnaround capability is highlighted by an example of collaboration with Co-Principal Consultant Mona Zaccagni. An Import Company was losing market share and was behind YTD sales by $2.5m. Within six (6) months of hiring Phil and Mona – the Import Company not only made up the $2.5m, but finished the year on track and on budget. In addition, they had their first Million Dollar month ever and contributed more to the bottom line than in any previous year. This outstanding performance was achieved due to four (4) specific business innovations and several marketing innovations.
Phil’s ability to comprehend the needs of his clients and develop budgets and innovations for smaller to midsize companies has kept his talents working for years. His desire and passion for the success of small businesses in our area is represented by his belief that they’re the driving force of our local economy.
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Principal Consultants
